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Activation Case Study
Ford Otosan brings local support to life in Turkey
Recognizing that the cancer experience impacts more than just physical health, Ford Otosan launched their Birlikte Aşarız (“We Overcome Together”) project — a comprehensive program designed to support employees through the physical and emotional challenges of diagnosis, treatment, and recovery. Since its launch in 2023, the program has continued to identify ways to support employees affected by cancer.
Designed with real experiences in mind
Ford Otosan’s initiative is rooted in empathy. By applying Design Thinking techniques, the team conducted in-depth interviews with employees whose lives had been impacted by cancer to gain a deeper understanding of their experiences. These insights helped to shape the program, ensuring that every offering truly addresses the real-world needs and challenges of those it supports.
A comprehensive approach to support
Ford Otosan’s efforts encompass a range of programs designed to support employees with cancer. Through these initiatives, they’re fostering a workplace culture where empathy, care, and resilience are at the heart of the employee experience.
A small touch that makes a big difference
As a meaningful complement to the initiative’s comprehensive resources and support systems, Birlikte Aşarız adds a personal touch: the company sends flowers and a heartfelt “Get Well Soon” message to every employee undergoing cancer treatment. Though simple, this gesture serves as a powerful reminder that, beyond all the formal support, the company stands with its employees every step of the way.